Gen Z Enters the Market

Born at the turn of the century, Gen Z is now entering the housing market — and they have big dreams when it comes to homeownership. A recent generational survey reports over 92% believe owning a home is a source of pride and offers more privacy, control and independence. A strong job market and government support during the pandemic helped Gen Z avoid many hardships older generations endured in the wake of the Great Recession (2008-09). This could help explain Gen Z's positive outlook on real estate. In fact, according to BusinessInsider.com, "The pandemic, which threw a wrench in many Gen Zers' postgrad plans, has also nudged more members of the generation toward alternative investments like real estate."

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